Divergent Book and Movie Fansite
Lionsgate not only made money at the box office ($686,533,290 worldwide) with The Hunger Games, but their stock more than doubled with the success of that franchise (from $7 to $20). Now Lionsgate thinks Divergent Movie is it's next big franchise in a post Twilight era. One thing that makes Divergent a contender with Hunger Games and Twilight is it's book sales. Divergent is on track to meet the same sales numbers of the first books of those book series.
"We’re putting it out to our fans right now that we think this is the next big franchise," Lions Gate CEO Jon Feltheimer said last fall, according to The Wrap, adding that the movie will be a hit because it has a passionate fan base. Divergent is scheduled for released on March 21, 2014, the same period of the year when The Hunger Games broke out in 2012.
"By putting it, frankly, in the original Hunger Games time slot, we’re indicating the amount of support we have," said Feltheimer.
Speaking on a third-quarter earnings call this week, Feltheimer reiterated his confidence in what the company hopes will become another Twilight-esque golden goose.
“Book sales of the Divergent franchise are approaching the 3 million mark and continue to compare favorably to The Hunger Games and Twilight franchises at a similar point in their trajectory,” said Feltheimer, according to transcript provided by Seeking Alpha.
With the release date still over a year away, it’s anyone’s guess how Divergent will perform sales-wise.
“Nothing is ever guaranteed in the film business of course, but I think Lions Gate feels that Divergent has ingredients that give it an opportunity to pursue franchise success,” James Goss, a senior media analyst at Barrington Research, told Minyanville.
Read more financial mumbojumbo about Lionsgate and it's earnings post Hunger Games here.